Published Paper Details:

Business expo and trade shows are playing important role for promoting the small businesses. It gives opportunity to small retailers to explore their products at rural market. The small retailers can properly execute overall marketing program through opportunities raised by expo to provide business platform. Small retailers also participate in business expo at small town with some business objective and non mercantile objectives as well, like market testing and Research. This research has been focused on performance analysis of Business expo at Sangamner, Maharashtra. The paper examines the expectations of the retailers from business expo and actual perceived outcome. The present study uses data collected from retailers in Sapphire Expo, Show to demonstrate how important the performance analysis can be used to evaluate and standardize the business expo performance. There is significant difference between the expectations and perception of retailers from Business Expo.