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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 5 | Month- May 2024
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Paper Title
SURVEY PAPER ON BIG DATA ANALYTICS IN SALES AND MARKETING
Authors
Zeel Patel, Dr. Rupesh C. Jaiswal, Dr. Girish P. Potdar, Prof. Manish R. Khodaskar
Keywords
Data Analytics, Business Intelligence, Big Data, Sales, Marketing, Customer Lifetime Value
Abstract
With fast-growing advancements in E-commerce and product-centric organizations, data science and analytics are the backbones of firms. Predicting sales, analyzing customer sentiment and improving lead generation is one of the numerous cases data analytics is applied to improve strategies and provide effective operational tactics. This study aims to understand the impact of data analytics in the sales and marketing sectors. By providing valuable insights via visualizations, presentations and advanced analyses, data analytics has made it possible to understand the holistic approach to business efforts and study the impact of marketing campaigns, and take better data-driven decisions in the future.
IJCRT's Publication Details
Unique Identification Number - IJCRT2211279
Paper ID - 227715
Page Number(s) - c420-c428
Pubished in - Volume 10 | Issue 11 | November 2022
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Zeel Patel, Dr. Rupesh C. Jaiswal, Dr. Girish P. Potdar, Prof. Manish R. Khodaskar, "SURVEY PAPER ON BIG DATA ANALYTICS IN SALES AND MARKETING", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 11, pp.c420-c428, November 2022, Available at :http://www.ijcrt.org/papers/IJCRT2211279.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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