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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 5 | Month- May 2024
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Paper Title
AN IMPACT OF CORPORATE GOVERNANCE TRUST AND CUSTOMER LOYALTY ON CORPORATE REPUTATION IN PRIVATE BANKS
Authors
Dr.A.C.DEEPA, Mr.R.SURESH
Keywords
Corporate, Reputation, Responsibility, Stakeholder
Abstract
Corporate reputation builds strategic value for a company by granting it a competitive advantage against the rival. A good reputation means higher investment and more customers and higher profit. Corporate reputation can be defined as how an entity (private or public) is perceived by each of its stakeholder. It needs consequently to measure and monitor corporate reputation since it involves numerous factors such as credibility, reliability, responsibility and trustworthiness, customer loyalty. Corporate governance mechanisms seek to protect investors and maximization of corporate value, as well as increasing confidence on capital markets. On the other hand, trust is the confidence that customers have on the provider of services to fulfill their needs. Finally, customer loyalty is defined as promise of buyers to purchase particular products and services of an organization over a consistent period of time.
IJCRT's Publication Details
Unique Identification Number - IJCRT2211150
Paper ID - 227396
Page Number(s) - b307-b312
Pubished in - Volume 10 | Issue 11 | November 2022
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr.A.C.DEEPA, Mr.R.SURESH, "AN IMPACT OF CORPORATE GOVERNANCE TRUST AND CUSTOMER LOYALTY ON CORPORATE REPUTATION IN PRIVATE BANKS", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 11, pp.b307-b312, November 2022, Available at :http://www.ijcrt.org/papers/IJCRT2211150.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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