Published Paper Details:

Abstract In the last decade we have witnessed a sea change in the production and presentation of folk songs due to the introduction of digital technologies based on the internet. Be it through YouTube or through app-based communication networks, folk songs are now being perceived by the communities in different parts of India. One of the important features of folk music in its presentation is its rigidity or semi-flexibility which is due to its use of culture-centric rhetoric. Folk media, usually a community-based media, mainly reflects diversified vernacular expression. Now, in the digital era, it has been argued that the new media have the potential of disseminating the traditional form of vernacular culture through folk songs. This research has tried to bring a comparative analysis between the presentation of folk songs through traditional and digital platforms in pre-pandemic, during pandemic and post covid-19 pandemic scenario through content analysis and expert interviews.