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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Paper Title
PROMOTIONAL OFFERS AND THEIR EFFECT ON DIFFERENT CONSUMER DEMOGRAPHICS
Authors
Dr. Ranjith Somasundaran Chakkambath, Dr.Shamsi Sukumaran, Prajitha M., Sanil N.R.
Keywords
Home Appliances, Promotional Offers, Chi Square Test, Gender, Annual Income, Age
Abstract
Every product need to have promotion through different channels. But are these promotional offers effective enough for the companies? The Home appliances sector has been growing over the years in India with multiple players from the international arena also being part of the competition. This research paper is investigating the impact of demographic variables on the promotional schemes done by companies. The research is focused on home appliance consumers. The target group were consumers of Home appliances in Ernakulam. Chi square test was done to test the hypothesis. The various demographic parameters-age, annual income and gender have been tested to arrive at the result. The results show that though gender had no impact, annual income and age have a strong association with promotional offers given by the companies.
IJCRT's Publication Details
Unique Identification Number - IJCRT2210270
Paper ID - 226543
Page Number(s) - c308-c316
Pubished in - Volume 10 | Issue 10 | October 2022
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr. Ranjith Somasundaran Chakkambath, Dr.Shamsi Sukumaran, Prajitha M., Sanil N.R., "PROMOTIONAL OFFERS AND THEIR EFFECT ON DIFFERENT CONSUMER DEMOGRAPHICS", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 10, pp.c308-c316, October 2022, Available at :http://www.ijcrt.org/papers/IJCRT2210270.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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