Published Paper Details:

The main aim of this study is to investigate the product packaging Impact on consumer buying behavior. Few studies are shows that product packaging outlook and appearance is helpful to attract and appeal with the target consumer .but consumer choice is the primary consideration. So marketer must focus on various elements of packaging and product packaging has becoming an important tool for selling a product and product packaging is became a silent promotional tool to most successful business companies. And we know that large numbers of factors are influence consumer buying behavior, and one of the most important influential factors is well attracted product packaging. So, this study is mainly focus on to revel how product packaging has influence buying behavior of consumer. And the study found that product packaging elements are most important tool for influencing consumer buying decisions. Consumers are ready to buy and pay high price for good and well attracted product packaging. And study concluded that there is a huge demand and scope for product packaging research. Packaging is silent promotional tool and a company has to more focus on in this area. It is useful to companies to attract and retain the consumer to sustain and survival in changing market condition.