Published Paper Details:

Because most individuals are busy and have a hectic schedule, online shopping has taken on a very essential role in the twenty-first century. In such a circumstance, internet shopping has become the most convenient and appropriate form of shopping. The Internet has transformed the way consumers shop and has quickly evolved into a worldwide phenomenon. An online store evokes the physical similarity of purchasing items and services from an internet shop, and this shopping procedure is known as business-to-consumer online shopping. The World Wide Web has had a significant impact on people's attitudes and behaviours all around the world. As a result of this blessing, internet shopping has evolved, impacting the lives of everyday folks. Customers in India's buying habits have changed dramatically as a result of the significant rise in retail marketing and greater internet penetration in the country. Aside from conventional shopping, customers prefer online shopping owing to quick access to internet service, ease of use, and product availability. E-retailers aim to analyse consumer behaviour, preferences, and expectations surrounding online shopping while keeping in mind the core purpose of supplying goods and services to suit customers' requirements and survive competition. The current study seeks to examine customer attitudes regarding internet buying. A systematic questionnaire is used to obtain data from 131 respondents. For sample identification, simple random sampling is utilised with respondents from various genders, age groups, income levels, and occupations. Data is analysed using tables, graphs, charts, percentages, and ANOVA, among other methods. The research will help internet marketers design marketing strategies based on consumer behavior and satisfaction with online shopping.