Published Paper Details:

The aim of the present investigation is to study the Online Impulsive Buying Tendency and Emotional Intelligence as expressed by working men and working women with and without internet addiction. Accordingly, a group of 120 working men and women (30 men with internet addiction, 30 men without internet addiction, 30 women with internet addiction and 30 women without internet addiction) were selected as samples in this investigation. General Information Schedule, Internet Addiction Test Scale, Consumer Impulsive Buying Tendency Scale and Schutte Self-report Emotional Intelligence Scale were used as tools. The findings reveal that Impulsive buying is comparatively higher among working men and working women with internet addiction than that of working men and working women without internet addiction. Emotional intelligence is comparatively higher among working men and working women without internet addiction than the working men and working women with internet addiction. No significant difference was observed between working men and women with internet addiction in terms of Emotional Intelligence. The same is true for working men and working women without internet addiction. There is a negative correlation between Overall Online Impulsive buying and Emotional Intelligence. Online shopping largely contributes towards enabling spontaneous buying. The most salient emotions, which usually accompany impulse purchases are pleasure and excitement. Thus, individuals should have control over their emotions and they must be aware of the selling techniques of the online traders that might lead to more impulsive buying.