Published Paper Details:

Insurance is a wide concept that simply means mode of savings. It is an activity or a process through which the savings of the people are mobilized, invested and made available back to them with some returns over their invested amount. Almost every person tends to save their money so that they may get some sort of protection from the uncertain future, losses and risks. Choosing insurance as a means of covering losses, protection from uncertain future is a modern technique. Though, India is said to be the highest in Asia-pacific region in term of growth in savings but still, India is a country which is under-insured. At present, private life insurance companies are taking active part in mobilizing the savings and people are also strengthening their trust in private players. The performance of the life insurance company is not confined to only selling the insurance products, marketing and advertisement but it necessarily includes customer satisfaction. This paper discusses about the insurance policies offered by the HDFC Life, the returns available on these policies and measuring the ultimate customer satisfaction. For this purpose, the HDFC Life from Lucknow and Kanpur have been chosen for the study. A structured questionnaire have been used for the collection of data from 200 customers. Multiple regression analysis have been used for measuring the customer satisfaction.