Published Paper Details:

Did you ever thought or noticed that why the products designed for the females are more expensive than man? So here comes the phenomenon, that is,Gender-Based pricing, also called as PINK TAX where a price is fixed on the basis of your gender. The word Pink Tax refers to unnoticeable higher cost that females are paying on the products that are manufactured and designed specifically for them in comparison to the products marketed for the men. From the last few decades the discussions on the pink tax has been gradually increasing. Nowadays people are raising questions on its validity and they are having conflicting opnions on its impact, existence, causes. And now more research and data is required for actually knowing this phenomena and its root cause as there is a lack of government data for directly measuring the pink tax. This study basically deals with the past history of this pink tax how it actually came , how it is violating the fundamental ideologies and written provision of the constitution. This study specifically focused on the applicability of the pink tax in India and level of discrimination which are females are facing. And the findings have clearly indicated that there is huge difference in pricing, in some products there is price difference of several hundred and in some products it has crossed the several thousand rupees.