Published Paper Details:

In the 21th century, with the hand of fourth industrial revolution, the sites of Social Medias are continuing popularized. It is scrutinized that the students are rapidly influenced by Social Medias Platforms (SMPs) like Facebook, Instagram, whatsapp, Telegram, Youtube and so on. These Social Networking Platforms (SNPs) are used for the purpose of sharing information and for interacting with other students and teachers sitting at a distance, building new relationships for their educational benefits but in reality most of them are used for their personal amusement. Like other countries, Indian students are also using Social Medias excessively which has a negative impact on their psychological structure as well as academic performances. The present paper explores the study to see the impact of Social Medias on the psychology among secondary students of Kashmir in relation to their academic performances. Survey method is used for the collection of data. The target population includes secondary students from various government and private schools of Kashmir. For this study, the researcher used Self -designed questionnaire for the collection of data. The analysis and interpretation of data is done by employing percentage analysis, Measures of Relationship. The results of the study showned that the students studying in private school used Social Medias extensively as compared to the students studying in government schools, secondly most of the respondents spent between six to eight hours per day which creates a tremendous negative impact both on their psychology as well as on their academic performances.