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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 5 | Month- May 2024
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Paper Title
CONSUMER BUYING BEHAVIOUR TOWARDS WHITE GOODS IN THIRUVARUR DISTRICT, TAMIL NADU
Authors
M.S.VINOTHINI, G.T.VIJAYLAKSHMI
Keywords
consumer, white goods, Buying Behaviour, Durable Product, Product and Services.
Abstract
A large number of purchasing decisions are influenced by a person's interactions with his family, friends, relatives, and acquaintances. In order to properly advertise things, marketers must understand who makes and has input on the purchasing decision in the family. The goal of this study is to learn more about how family members and societal factors influence the purchasing of consumer durables including refrigerators, washing machines, and air conditioners. It looks into product discrepancies between family buying roles, as well as dealers' opinions of these roles and societal influences. While children and female family members started and influenced demand, male family members made the final decision and paid the bill. This proves that our society continues to work. This study also examines dealers' views of these characteristics to see how well they correspond to actual consumer behavior.
IJCRT's Publication Details
Unique Identification Number - IJCRT2208137
Paper ID - 223873
Page Number(s) - b133-b139
Pubished in - Volume 10 | Issue 8 | August 2022
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
M.S.VINOTHINI, G.T.VIJAYLAKSHMI, "CONSUMER BUYING BEHAVIOUR TOWARDS WHITE GOODS IN THIRUVARUR DISTRICT, TAMIL NADU", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 8, pp.b133-b139, August 2022, Available at :http://www.ijcrt.org/papers/IJCRT2208137.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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