Published Paper Details:

SMEs plays important role in Indian Economy. SMEs act as stabilizer for Indian economy by providing employment for semiskilled and unskilled employees of rural areas. Rural areas are less developed as compared to urban areas due to less development of industries. There are economic disparities between rural and urban areas. SMEs helps to remove this economic disparity between rural and urban areas. SMEs face many difficulties to survive and grow in the global market. Globalization gives high competition which force Organizations to improve performance on continuous basis. SMEs also required to improve performance to grow and survive in the global market. New advanced technology and global competition are major forces of change. All sectors of economy adopted change to increase speed of the growth. Many employees resist to change. This resistance of change results in failure of performance improvement. This resistance to change can be reduced or removed by using change management. Change management is important strategy which is used by many large organizations as well as SMEs for performance improvement. Many large organizations used change management as major strategy to achieve performance improvement. Sustainability become important for every organization. It is used by organization as main strategy to achieve competitive advantage in this stiff global competition. Organizational sustainability consists three important aspects which are environmental financial and social performance and sustainability in that all three areas. Sustainability gives additional competencies which helps organization to improve performance through cost reduction and environmental protection and social sustainability to the employees and all stakeholders. Many organizations use organizational sustainability as tool for branding in the global market. Investors and skilled employees are more interested in sustainable organizations. SMEs also grow and survive in the global market by using organizational sustainability by using effective change management practices.