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  Published Paper Details:

  Paper Title

EFFECTIVENESS OF ADVERTISING A NEW PRODUCT THROUGH SOCIAL MEDIA

  Authors

  DHIVYA SRI S,  Mr.Shanmugavadivel

  Keywords

Social media, customer, marketers, media platforms.

  Abstract


In a world where we are online always on different social media platforms surfing, chatting, liking, commenting and sharing one or the other content we come across. This paper tries to make use of this opportunity to analyse the response of the prospects to get insights about what all are the parameters a customer considers while going through an advertisement on Social Media platforms. These insights help not only in improving the products and services but also to come up with new design ideas using inputs from customers. Marketers need to focus upon the time, content, credibility and position their products aptly in order to obtain the best result from the campaigns.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2207251

  Paper ID - 223199

  Page Number(s) - b907-b914

  Pubished in - Volume 10 | Issue 7 | July 2022

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  DHIVYA SRI S,  Mr.Shanmugavadivel,   "EFFECTIVENESS OF ADVERTISING A NEW PRODUCT THROUGH SOCIAL MEDIA", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 7, pp.b907-b914, July 2022, Available at :http://www.ijcrt.org/papers/IJCRT2207251.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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