Published Paper Details:

The emergence of mobile phones having internet connection can be considered as single most factor impacting e-commerce. E-commerce has increased leaps and bounds due smartphones as consumers find it quite easy to conduct online business with the help of handheld device. With regular increase in mobile phone subscribers, it is expected that mobile commerce (m-commerce) is also expected to experience significant growth contributing to overall growth in e-commerce in India. Hence this paper has examined the effect of mobile phone usage on e-commerce in India. The number of smart mobile phone users have increased from around 250 million in 2015 to close to 700 million in 2020 registering a cumulative growth rate of 178 percent over 6 years with an average growth rate of 30 percent per year. The e-commerce in terms of market size has experienced a cumulative growth rate of 220 percent with an average growth rate of 37 percent per year between 2015 and 2020. The online spending has experienced a cumulative growth rate of 517 percent during the six year period of 2015-2020 with an average growth rate of 86 percent per year. The number of online buyers in India has increased from about 50 million to about 168 million in 2020 with a cumulative growth rate of 238 percent over 6 year period and an average growth rate of 40 percent per year. The correlation and linear regression analysis by the paper concluded that there is strong correlation between use of smart mobile phones and growth of e-commerce in India. The regression analysis indicates that there is a significant positive impact of smart phone users on e-commerce in India. The area of mobile commerce has huge scope for growth and by improving on certain issues like privacy especially related to monitoring of location, can increase the customer base. The studies have suggested that by addressing the issues such as differing standards in technology across the world, security, small screen, poor internet, lack of convenience, cultural issues and by taking measures such as improving internet speed, size of the mobile phone one can make customers use mobile commerce and promote electronic commerce in a big way in the future.