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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 4 | Month- April 2024
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Published Paper Details:
Paper Title
ONLINE PURCHASE BEHAVIOR OF CONSUMERS IN JAMMU
Authors
Shobhana Sharma
Keywords
Online shopping, consumer, behavior, satisfaction, buying behavior
Abstract
Online shopping has become a trend in the present times. Over the years the e-commerce market has globally expanded and in India it has grown massively. Especially, sudden shutdown due to the pandemic has brought the physical market online. One can shop anything online and it delivers in the shortest time they can. Various websites given various offers and time slots according to the comfort of the consumer. It has also led the consumer to change its shopping patterns and consumers have changed its online shopping behavior over the time. The present study attempts to study the various factors that have led the consumers of Jammu to change their behavior towards online shopping. The paper consists of data collected from 116 respondents across Jammu city through closed ended structured questionnaires. The study is qualitative in nature. The study reveals that demographic factors like age, income, occupation, education plays an immense role in their online shopping behavior.
IJCRT's Publication Details
Unique Identification Number - IJCRT2205179
Paper ID - 219492
Page Number(s) - b633-b644
Pubished in - Volume 10 | Issue 5 | May 2022
DOI (Digital Object Identifier) - http://doi.one/10.1729/Journal.30157
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Shobhana Sharma, "ONLINE PURCHASE BEHAVIOR OF CONSUMERS IN JAMMU", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 5, pp.b633-b644, May 2022, Available at :http://www.ijcrt.org/papers/IJCRT2205179.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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