Published Paper Details:

This paper highlights trends in the field of digital marketing and seeks to distinguish it from traditional marketing. The research is based on secondary data collected in articles, research papers, books and information available online. This paper also shows the actual implementation of the research data collected and the new ideas used. This paper aims to reveal the specific problems a user faces related to common marketing methods and how modern digital frameworks are integrated to find solutions to those problems. Gantt chart adjustment is also done to refine the project plan. During the preparation of a project report, it is done in different phases at different times, taking into account one large phase at a given time. This paper also contains system designs such as ER diagram, application case diagram, data flow diagram etc. which will help the reader to better understand the problem. At the end of the paper great findings and detailed recommendations in the field of digital marketing were made to build a better public presence in this digital age.