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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Published Paper Details:
Paper Title
A STUDY ON BUYER�S BEHAVIOR OF FROZEN FOOD PRODUCTS WITH REFERENCE TO CHENNAI
Authors
VISHAL KUMAR G, Dr. T.R KALAI LAKSHMI
Keywords
frozen foods, buying behaviour,
Abstract
ABSTRACT:
The purpose of the current study is to identify the buying behaviour of purchasing frozen food
with reference to Chennai people. The research used descriptive research design with a
quantitative and qualitative approach to get an in-depth understanding of the subject matter.
The random sampling technique has been used to collect the data. The primary data is
collected through questionnaire and the secondary data is collected through research articles
.The sampling size of the study is 121. Statistical package for social science (SPSS) software
has been used to analyse the result. The tools like Chi-square, correlation and one-way
ANOVA has been used. The targeted people in the study are the people who buys and utilize
the frozen food products from both physical and online mode.
IJCRT's Publication Details
Unique Identification Number - IJCRT2205039
Paper ID - 219076
Page Number(s) - a353-a358
Pubished in - Volume 10 | Issue 5 | May 2022
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
VISHAL KUMAR G, Dr. T.R KALAI LAKSHMI, "A STUDY ON BUYER�S BEHAVIOR OF FROZEN FOOD PRODUCTS WITH REFERENCE TO CHENNAI", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 5, pp.a353-a358, May 2022, Available at :http://www.ijcrt.org/papers/IJCRT2205039.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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