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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 5 | Month- May 2024
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Published Paper Details:
Paper Title
ASSESSING AFTER SALES SERVICE QUALITY IN AUTOMOBILE SECTOR WITH REFERENCE TO CITY OF PRAYAGRAJ
Authors
Dr.Sudhanshu Singh
Keywords
SERVQUAL, Expected service quality, Perceived service quality,
Abstract
The Indian automobile customer today is accordant with the global markets and products, and expects the same levels of quality in products and services. The large number of models with so many similarities being offered among vehicles in the same price range, also pushes customers to shift from one brand to another. Therefore, retention of customer loyalty is of prime concern for Indian manufacturers. Thus, amidst given circumstances, providing effective after - sales service for vehicles has assumed great significance.
The purpose of the study is the identification of various service quality dimensions in Indian automobile industry. The customers preferences and purposes are considered with reference to different automobiles in Prayagraj. The primary data was collected from a sample of 120 automobile customers in city of Prayagraj, through convenience sampling. Chi-Square test were used to test the hypothesis.
IJCRT's Publication Details
Unique Identification Number - IJCRT2205025
Paper ID - 219036
Page Number(s) - a195-a201
Pubished in - Volume 10 | Issue 5 | May 2022
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr.Sudhanshu Singh, "ASSESSING AFTER SALES SERVICE QUALITY IN AUTOMOBILE SECTOR WITH REFERENCE TO CITY OF PRAYAGRAJ", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 5, pp.a195-a201, May 2022, Available at :http://www.ijcrt.org/papers/IJCRT2205025.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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