Published Paper Details:

Marketers are now focusing on Green Marketing strategy due to increase in global warming. Green marketing is a new concept which has shifted the focus of customers from ordinary products to green products. Green marketing has also helps in improving agriculture which has leads to the introduction of a new concept in agriculture i.e., Organic Farming. Indian Agriculture has a long been carried on traditional and primitive techniques of farming. During recent years, agricultural techniques and agriculture inputs have undergone important changes. These changes are named as organic farming. These measured includes the development of irrigation facilities, use of high yielding varieties, use of improved fertilizers and chemicals, introduction and development of mechanisation of agriculture etc. but organic farming does not depend on the use of manufactured fertilizers and pesticides, plant growth regulators and modified organisms. It depends on naturally occurring ecological process and biodiversity rather than use of manufactured inputs like fertilizers. Organic farming is a holistic production management system which promotes and enhances agro-ecosystem health, including biodiversity, biological cycles and soil biological activity. It emphasises the use of management practices in preference to the use of manufactured inputs and synthetic materials. This paper is descriptive in nature based on secondary sources. This paper explains the concept of green marketing and organic farming and their relationship. This paper also explains the need of organic farming in India, benefits and limitations of organic farming, and agriculture inputs used in agriculture growth and government schemes in promoting organic farming.