Published Paper Details:

Marketing is one of the most important factors in determining the success of any product farming enterprise. Marketing includes all the operations and decisions made by producers. These decisions range from deter-mining the most marketable crops for production to deciding how to best deliver quality produce to the consumers at a profit. However, contrary to popular belief, marketing does not begin after a crop is produced. Instead, marketing alternatives need to be considered even before production takes place. After producing products they need to transfer to terminal markets. Terminal markets are assembly and distribution centers located in metropolitan areas .They encounter problems in meeting volume, timing, containers, delivery schedules, marketing experience and product quality. Although terminal market buyers do some business with small firms, many have tended to bypass these firms in favor of large producers located in established product producing areas. But some problems will be aroused such as Buyers usually accept only consistently high quality produce.