Published Paper Details:

Value is more expensive than price" the beautiful quote written by Toba Beta. This quote implies on current situation of economy of the world the price changing, value changing of any product in the market. Is it going in a positive way? Various pros and cons are available for this particular thing. Dynamic nature of E-commerce produced a flexible change now in the market, But the question is what is dynamic pricing? so the DYANMIC PRICING is the dynamic adjustment of prices based upon the value of the product that the customer approaches it. In simple words to change the prices of goods and services on the basis of the customer demands. After research in this article, it clarifies the different price of the products in the current market. This study provides that it is good or bad for market mainly pros and cons such as higher profit and sales, Flexibility, adjustment in this market competition, customer dissatisfaction and price fluctuations. This research defines that how Business keeps dynamic price of the product. This study provides some methods, types, findings and practical implication of the dynamic Pricing. This research also discuss that how dynamic pricing is useful for Business.