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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 5 | Month- May 2024
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Published Paper Details:
Paper Title
A STUDY ON CONSUMERS BEHAVIOR TOWARDS ORGANIC FOOD IN GUWAHATI
Authors
Anjoy Basumatary
Keywords
Organic Products, Price, Health, Consumer satisfaction, Guwahati city
Abstract
: The concentration of organic production and outputs is crucial for the country's organic production to develop. The development of an effective marketing structure is critical for India's organic agriculture to thrive. In Guwahati, this article made a modest attempt to examine customer perceptions of organic products and marketing. The findings revealed that the majority of consumers, particularly in metropolitan areas, choose organic food products. Since organic product marketing is so poor in the studied area, demand for organic products is increasing but supply is quite low. The main causes include a lack of organic producers, a lack of suitable market facilities, a lack of outlets, a lack of awareness, and so on. As a result, if farmers and the government are interested in organic farming, it would be much easier to improve the marketing system for organic food items in Guwahati city.
IJCRT's Publication Details
Unique Identification Number - IJCRT2204040
Paper ID - 217712
Page Number(s) - a326-a332
Pubished in - Volume 10 | Issue 4 | April 2022
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Anjoy Basumatary, "A STUDY ON CONSUMERS BEHAVIOR TOWARDS ORGANIC FOOD IN GUWAHATI", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 4, pp.a326-a332, April 2022, Available at :http://www.ijcrt.org/papers/IJCRT2204040.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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