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  Published Paper Details:

  Paper Title

CONSUMER PREFERENCE TOWARDS OTT PLATFORMS

  Authors

  Prajkta Bhosale

  Keywords

OTT platforms, Consumers, Prime, Netflix, Disney+ Hotstar

  Abstract


As OTT platforms have increased, it has replaced the television in the entertainment industry. Nowadays OTT platforms like Netflix, hotstar, Amazon Prime, Sony LIV, Voot, etc are preferred by customers. Numbers of subscribers number of subscribers to this OTT platform has been increasing. And because of the pandemic there is Surge in amount of subscribers seen during this two years. Through this paper we are going to study how demographics of the customers change it's preference towards the OTT platform. We will consider the various factors like age, gender, occupation and the content. The data was collected by a descriptive research through Google forms. Finding of this study will give us more conclusive status of the consumer preference towards OTP platform.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2203421

  Paper ID - 217238

  Page Number(s) - d683-d688

  Pubished in - Volume 10 | Issue 3 | March 2022

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Prajkta Bhosale,   "CONSUMER PREFERENCE TOWARDS OTT PLATFORMS", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 3, pp.d683-d688, March 2022, Available at :http://www.ijcrt.org/papers/IJCRT2203421.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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