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  Published Paper Details:

  Paper Title

ANALYSIS OF RETAIL PROMOTION POLICIES ON STRUCTURAL AFFORDABILITY

  Authors

  Dr. C. Gayathiri Devi

  Keywords

retail promotion, technique, customers

  Abstract


Structural affordability will be the focus of this study, which examines retail marketing programmes. In order to gain a better understanding of how the retail industry works, the researchers looked at how other organisations have implemented and embraced different techniques. This study made use of a descriptive research strategy. Tamil Nadu bottling company marketing executives were included in the study's population. Closed sources and the Internet were used to get secondary data. Describing statistics were employed in arranging and presenting the data. Analysis of data was also done using correlation analysis. Marketing segmentation, product strategy, distribution, price, marketing relationships, and promotions were the most popular retail promotion policies. As a result of the need for a product-specific marketing plan, the data also imply that bottling companies use a combination of techniques.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2203327

  Paper ID - 217074

  Page Number(s) - c811-c815

  Pubished in - Volume 10 | Issue 3 | March 2022

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Dr. C. Gayathiri Devi,   "ANALYSIS OF RETAIL PROMOTION POLICIES ON STRUCTURAL AFFORDABILITY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 3, pp.c811-c815, March 2022, Available at :http://www.ijcrt.org/papers/IJCRT2203327.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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