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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 5 | Month- May 2024
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Paper Title
OMNI-CHANNEL RETAIL: THE FUTURE OF RETAILING
Authors
Sonali Sharma, Dr. C.K. Tewari
Keywords
Business, customer, omni-channel, product, retail.
Abstract
With the recent advancement in technology, omnichannel retailing has now become the standard, and enables shoppers to seamlessly switch between various channels for the purchase. This paper brainstorms the ways to structure omni-channel to create a supply chain that is both cost effective and responsive to customer needs. Hybrid structures should be designed to make optimum use of both online and physical channels after considering their complementary strengths. Frequent and predictable needs should be served by the physical channel and the use of online channels should be done to provide variety and serve occasional needs. This hybrid structure can be fruitful for emerging markets where new online players can partner with existing local retailers to benefit both parties and the consumer
IJCRT's Publication Details
Unique Identification Number - IJCRT2203307
Paper ID - 216785
Page Number(s) - c647-c651
Pubished in - Volume 10 | Issue 3 | March 2022
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Sonali Sharma, Dr. C.K. Tewari, "OMNI-CHANNEL RETAIL: THE FUTURE OF RETAILING", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 3, pp.c647-c651, March 2022, Available at :http://www.ijcrt.org/papers/IJCRT2203307.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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