Published Paper Details:

Social media marketing is increasingly required of fashion brands. It's vital to take advantage of this internet environment in order to stay ahead of the competition.It has never been easier to profit from social media platforms by connecting existing and new clients, learning about their personal requirements and perceptions, and selling their goods on social media sites, making their products a trend or brand. The goal of this study was to assess the impact of SMMA and CX on customer engagement, as measured by the relationship quality construct, and its impact on loyalty, purchase intent, and customer participation intention in social commerce. This research was conducted to study the brand preference for clothes in meesho application and customer perception for online clothing brand- meesho. From the research, we found that people think that meesho gives affordable price and majority of the people believe that meesho gives good quality.