Published Paper Details:

Use of Information technology and computers in our life has also transformed the way of doing business. Continuous increase in internet users is also an important factor for growth of E-commerce. Increase in internet connections and smartphone penetration has created a huge scope for E-commerce in rural areas also. The COVID-19 epidemic has exacerbated many forms of uncertainty, but on the other hand one trend has clearly been to accelerate digital discovery. The COVID-19 disaster has accelerated the expansion of E-commerce to new businesses, customers and product types. It has provided customers with access to a huge variety of products and services from the convenience and safety of their homes, and has enabled firms to continue operation. This study focuses on the key factors which supported E-commerce development in the pandemic phase and the future challenges in the success path of E-commerce firms. This Study is Exploratory in nature and Secondary Data has been used for the study which is collected from Media reports, News papers and Government department publications.