Published Paper Details:

Data is one of the most powerful and influential forces of our day. Data is important in practically every industry, from journalism to business to medical to politics. Predictive analysis has evolved from what was originally known as business intelligence. While business intelligence and predictive analytics both use similar concepts, business intelligence focuses on the past, and predictive analysis, as the name implies, focuses on the future. To make the marketing process more efficient, web scraping and predictive analytics can be combined. This can be accomplished through the use of a variety of techniques, such as business intelligence. Primary goal will be to make money for any business. In this paper, we'll look at how to use web scraping and predictive analytics to promote business products. Integrating the two processes is extremely advantageous to the company. Web scraping is utilized to collect data and predictive analytics is used to determine the most effective marketing approaches.