Published Paper Details:

The main objective of this article to study the links between Green Supply Chain Management (GSCM) methods and performance outcomes have been studied by previous scholars. However, just a few studies have been done to look into the link between GSCM and product quality improvement. In Malaysia, there is a low degree of participation in green projects, and there is also a lack of research on GSCM. As a result, the goal of this study is to look into the link between GSCM and product quality improvement. This study took a quantitative approach, with a questionnaire serving as the primary data collection tool. The sample size for this study was 425 manufacturing companies in Peninsular Malaysia with ISO 14001 certification. This study used simple random sampling with a sample size of 208 people. This study accepted all three hypotheses, proving that there was a substantial association between eco-design, green purchasing, and reverse logistics and product quality improvement. Overall, the accepted hypotheses and modest correlation coefficient value show that there is a moderate association between GSCM and product quality improvement. Implementing GSCM methods has been shown to improve the quality of a product. Peninsular Malaysia's GSCM techniques include eco-design, green purchasing, and reverse logistics. These three principles operate best when they are implemented into the operation and production line as much as feasible.