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  Published Paper Details:

  Paper Title

AN ANALYSIS ON CSR SPENDINGS- A NEW PERSPECTIVE ON COMPANIES RESILIENCE TOWARDS CSR DURING COVID CRISIS

  Authors

  DR M THAMIZHSELVI Mcom, MBA, MPhil, MDBA, PhD,,  MISS RASHMI SURENDRA MOUNDEKAR . PGDM

  Keywords

AN ANALYSIS ON CSR SPENDINGS- A NEW PERSPECTIVE ON COMPANIES RESILIENCE TOWARDS CSR DURING COVID CRISIS

  Abstract


In today's fast-moving economic world, CSR has become the spirit of every organization, lending an upper hand, and ensuring practical progress. The impact of corporate activities on the environment and society has increased the importance of controllable practices and corporate social responsibility. CSR help the business associations to create positive standing and good capital among the public. For instance, companies which carry out CSR rehearses are probably going to put resources into hardware which empowers more noteworthy item wellbeing and ecological security. Associations which put resources into CSR exercises can more effectively remake their corporate and social picture contrasted with associations without having such strategies (Bhattacharya and Sen, 2004). The main objective of this research is to analyze the corporate social performance of the selected top companies India companies especially during Covid crisis. Additionally, the research aimed to find out the correlation between profit after tax and Corporate social responsibility amount spent by the companies. The statistical tools used for the study are Grade analysis and Correlation coefficient. The most interesting findings of the study is, despite Covid Crisis and economic drop down, the companies managed to spend for CSR more than the stipulated percentage as per the Act.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2202124

  Paper ID - 215718

  Page Number(s) - a969-a986

  Pubished in - Volume 10 | Issue 2 | February 2022

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  DR M THAMIZHSELVI Mcom, MBA, MPhil, MDBA, PhD,,  MISS RASHMI SURENDRA MOUNDEKAR . PGDM,   "AN ANALYSIS ON CSR SPENDINGS- A NEW PERSPECTIVE ON COMPANIES RESILIENCE TOWARDS CSR DURING COVID CRISIS", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 2, pp.a969-a986, February 2022, Available at :http://www.ijcrt.org/papers/IJCRT2202124.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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