Published Paper Details:

Investment is the employment of funds with the aim of getting return on it. It is the commitment of funds which have been saved from current consumption with the hope that some benefits will accrue in future. Therefore, the first step to investment is savings. Most of the salaried people face difficulty in savings as they have to meet first their day today expenses and then think about savings. The major issue of salaried people to do investment from their small saving of today. Because most of the demographic factors are influencing on awareness of investment avenues. If the person dealing with the proper planning must know about all the alternatives and how they have to chosen for future benefits. Now a days there are several investment alternatives are available. Now, the modern investment trend has a different scenario which has various investment options with best return for the investors. The sense of awareness of an investor towards savings and investment is created modified and shaped up by various internal and external sources. The print and electronic media such as the dailies, weeklies, television, radio etc., and personal contact with friends, relatives, investment consultants etc, contribute a lot in creating awareness among investors. Therefore, this study examines the impact of demographic factors on awareness towards the different sources of information towards saving and investment among the salaried persons in Bijapur district. To analyse this the ANOVA test is used by the researcher.