Published Paper Details:

Life Coaching is a vast field which includes coaching for various areas of life, the awareness of which seems to grow by each passing day. A part of the life coaching process includes changing mindsets of people at large that fall prey to challenges that hinder their holistic development and reduce their morale. Thus, Social Media Platforms help Life Coaches gain popularity by spreading relevant life coaching content in the form of Videos, Visuals, and Articles using these platforms. Life Coaching content is shared mostly in the video format, primarily through YouTube. The purpose of this study is to understand how life coaching functions over the social media platforms- YouTube, FaceBook and Instagram and how it impacts the adults in a cultural framework of India. Results reveal that Life Coaching has a vast scope for growth among the audience of a developing nation like India, and is currently considered equivalent to have impacting the clients through social media platforms in comparison to the offline sessions.