Published Paper Details:

In the fast growing world, consumers are ready for upgraded and modern technology to make their purchases. Many of the consumers in different age groups are finding their ways to make their purchase online through various platforms available. It is seen that there are some of the driving factors, which are trending in the online marketers. These factors influence the growth of online shopping and deliver a good profit to the marketers as well as to the consumers. The introduction of Artificial Intelligence (AI) strategies have added to the trend on online shopping. Other trending factors, attracting online consumers are voice search engines, personalized services, chatbots, difference modes of payment, subscriptions and discounts and many more. The present paper is the study to gain insight on the trending pattern of online shopping and their advantages to the marketers and the consumers. For the study a sample of 200 consumers from different backgrounds are taken into consideration. Random sampling is adopted for the study design and the data is collected through the Google form. The results of the study indicate that the modern AI techniques and Machine Intelligence is gathering huge potential in the online business.