Published Paper Details:

A trans woman is somebody who was tagged male at birth but has a feminine sexual orientation, consequently converted to be alive as a woman and referred to as the third gender. The present research study aimed to study the impact of gender i.e. women and trans women on the frequency, budget and brand preferences for the shopping for apparel. To conduct this study, the related literature on clothing practices, social aspects of clothing, trans women status and consumer behavior was reviewed. The survey method was adopted for Data collection. Purposive random sampling method in conjunction with snowball technique is used to select the samples for the study. A total number of 400 samples were selected among which 200 were women and 200 were trans women. The age group of the subjects selected for the study was 22 to 50 years. Factorial research design was used to see the impact of gender on the social aspects of clothing preferences i.e. frequency of shopping, budget and brand preferences. Data was analyzed using frequency method, percentage method and chi-square. The results shows that there was a significant association between gender and responses pertaining to the pre tested questions. This paper projects the relation between women and trans women on social aspects of clothing preferences to.