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This project, on account of all the efforts put in, has helped me sharpen my research skills and put my theoretical knowledge to work. After spending a year of MBA program studying different research and marketing techniques, it has been truly a winning experience getting into the field. The project deeply relied on understanding the Hyderabad bakery market and customers, which led me on a course to getting hands on all kinds of information. Further putting my analytics skill acquired during the time, I was able to visualize a statistical view of the culinary customers and market. The project helped me in more than one way. First, it helped me understand the criticality of doing an in-depth market research before opening any new venture and gave me an elevated exposure to the importance of knowing your customer, which is the only way to ensure the success of any business. Through the customer survey, I understood how different customers can be from one another and how their needs vary drastically, leading me to a conclusion that if not of all, businesses should try to tender to the needs of most of their customers. I am hoping to put this information collected to real use and open my own bakery in Hyderabad someday.