Published Paper Details:

Online shopping has been more than a decade since e-commerce first evolved. Researchers and practitioners in the electronic commerce constantly strive to obtain a better insight in Customer behaviour in cyberspace. Online shopping or online retailing is a form of electronic commerce which allows Customers to directly buy goods or services from a seller over the Internet using a web browser. Alternative names are: e-shop, e-store, Internet shop, web-shop, web-store, online store, and virtual store. The largest of these online retailing corporations are e-Bay, Flipkart and Amazon.com, are based in the United States and have their global presence. Students play a major role in understanding and utilising the technology to their best, therefore, online shopping has become reasonably at ease in which case, they feel comfortable, risk free and authenticity with more comparison not compromising the cost factors drive their attitude and intention in buying products through online this persuaded the interest of the researcher select the study in Kerala confining to Palakkad District where there are sufficient number of arts, science and engineering colleges available for survey and analysis. The objective is to analyse the factors influencing purchase intention of students shopping online. For this research study, samples are selected only from students studying in Self- Finance Arts and Science Colleges in Palakkad District. Final sample achieved is five hundred and twenty (520) considered for data analysis and interpretation. The statistical tools used are Multiple Regression Analysis. Perceived Usefulness have increased their purchase intention of shopping online, thus proving that the hypothesis partially accepted when the predictors (X factors) viz. X: Purchase Attitude, Usefulness and Consumer Factors are significantly related with Y: Purchase Intention, while, Perceived Risk and Purchase Intention have negative effect, thereby, rejecting the null hypothesis (H0). it is strongly recommended, if the ease of use has significantly influenced the perceived enjoyment by avoiding risk factors then there is a definite prospect to elevate the Purchase intention and behaviour of the shoppers.