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Retailing has become such an intrinsic part of our everyday lives that it is often taken for granted. The nations that have enjoyed the greatest economic and social progress have been those with a strong retail sector. Why has retailing become such a popular method of conducting business? The answer lies in the benefits a vibrant retailing sector has to offer-an easier access to a variety of products, freedom of choice, and higher levels of customer service. As we all know, the ease of entry into retail business results in fierce competition and better value for customer. To enter retailing is easy and to fail is even easier. Therefore, in order to survive in retailing, a firm must do a satisfactory job in its primary role, i.e., catering to customers. Retailers' cost and profit vary depending on their type of operation and major product line. Retail stores of different sizes face distinct challenges and their sales volume influences business opportunities, merchandise purchase policies, nature of promotion, and expense control measures. Over the last decade there have been sweeping changes in the general retailing business. Shopping, that was only meant to be through physical stores just some years ago, has an altogether new face with the advent of ecommerce - the world of online shopping. In fact, the trends in the ecommerce industry play a pivotal role in changing the fate of the entire retail business. Ecommerce has a great impact on the retail industry influencing the latter to offer an equally engaging shopping experience. The best e-commerce trends have slipped into the retail world and most of the retail shops either have or will have an online presence soon. Retailers are adopting new technologies that enable potential customers to access the listed products anytime, anywhere. This helps to bring in more customers to the website and generate sales. Flipping through a catalogue, picking the right colour, size, and type of clothing a person wanted to purchase and then waiting to have it sewn and shipped was the standard practice in the earlier days. By the turn of the century some retailers set up online stores where people could browse, while new pieces were being sewn or customized. Almost all online retail business has undergone a similar transition over the years.