Published Paper Details:

Retailing is one of the largest sectors in India and one of the biggest sources of employment in the country. Though India is one among the largest Asian economies to liberalize its retail sector, a number of Indian retailers are entering this arena. Retailing involves the set of business activities that adds value to the products and services sold to the final consumers for their personal, family or household use. Retailers play a major role in the distributing system by helping manufacturers to reach out to the customers and at the same time, offering an array of value added services like breaking bulk, providing assortment holding inventory and providing information to their customers. The main aim of the study are to analyze the present trends in retail industry, study the impact of FDI in retailing and analyse the perception of retailers on the new FDI policy in retailing. This journals and websites and the second part consists of the experience survey of 260 retailers in Tirunelveli District. Convenience sampling method was used in this study. After analyzing retail Industry, it is concluded that the organized retail trading has opportunities to grow up in spite of the Foreign Direct Investment because of the economic growth of the country. any retailers are facing financial, as well as non-financial problems, There is a serious problem in respect of their financial resources. Majority of the retailers suffering from lack of funds for investment. However Tirunelveli District retail market has a bright future to spread out their business in all corners by satisfying the needs of customers.