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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 5 | Month- May 2024
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Paper Title
INDIAN TAXI INDUSTRY AMID PANDEMIC: THE ADAPTATIONS AND ADOPTIONS TO SURVIVE THE CRISES
Authors
Dr. Bhavneet Kaur, Mrs. Anuradha Jain
Keywords
COVID-19 pandemic, taxi industry, online taxi providers, App based Taxi Services, Ola, Uber
Abstract
There is a unanimous agreement as to the severity of losses caused due to covid-19 pandemic across the various industrial sectors on global platform. Numerous factors from multitude of angles have produced this economic harm. These factors can be well attributed to the demand as well as supply side. Barring a few sectors like healthcare, almost all the industries have faced the downturn. It has impacted all the modes of mobility as well. No wonder that the Indian economic scenario has also followed the league. The paper talks about the impact of pandemic on the taxi service providers in India. The paper primarily focuses on the online taxi services industry in India and its tryst with the pandemic. The major aim is to synthesize and summarize the marketing strategies, which were adopted by the online taxi businesses to tide over the hurdles caused by the pandemic.
IJCRT's Publication Details
Unique Identification Number - IJCRT2110389
Paper ID - 212903
Page Number(s) - d318-d327
Pubished in - Volume 9 | Issue 10 | October 2021
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr. Bhavneet Kaur, Mrs. Anuradha Jain, "INDIAN TAXI INDUSTRY AMID PANDEMIC: THE ADAPTATIONS AND ADOPTIONS TO SURVIVE THE CRISES", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 10, pp.d318-d327, October 2021, Available at :http://www.ijcrt.org/papers/IJCRT2110389.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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