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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 5 | Month- May 2024
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Published Paper Details:
Paper Title
ATMA-NIRBHAR BHARAT ABHIYAAN IN THE CONTEXT OF GLOBAL MARKETING
Authors
Govind S Menon
Keywords
Abhiyaan,MSME,PPP
Abstract
On 12 May, 2020, the Honourable Prime Minister of India, Shri Narendra Modi announced in his address to the nation an economic package of Rs. 20 trillion to tide over the Coronavirus crisis under the Atma-Nirbhar Bharat Abhiyaan. Complementing this view point of the nation, the Honourable Finance Minister of Govt. of India Smt. Nirmala Sitaraman in her budget presentation speech announced Rs. 35,000 crore for the development of Covid-19 vaccines. Even though one can find out certain controversies around the Atma-Nirbhar Bharat Mission, the current scenario warrants for more thought-provoking intrusions into the subject. The present paper details the intricacies of the Atma-Nirbhar Bharat Abhiyan and relates it to the global marketing scenario.
IJCRT's Publication Details
Unique Identification Number - IJCRT2110281
Paper ID - 212557
Page Number(s) - c417-c421
Pubished in - Volume 9 | Issue 10 | October 2021
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Govind S Menon, "ATMA-NIRBHAR BHARAT ABHIYAAN IN THE CONTEXT OF GLOBAL MARKETING", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 10, pp.c417-c421, October 2021, Available at :http://www.ijcrt.org/papers/IJCRT2110281.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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