Published Paper Details:

Due to globalization, not only nations are coming closer to each other but also different sector undergoes into significant changes. And marketing sector is also affected by this and experiencing so many changes continuously. To sell our product through the internet or digital media is known as E-marketing. E-Marketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. E-marketing means using digital technologies to help sell your goods or services. In the past few years, the internet and e-commerce business activities have become one of the fastest-growing technologies that playing a significant role in the daily life of human beings. Today, E-marketing is one of the most emerging technologies in the IT and E-Commerce sector. The scope of E-Marketing is deemed to be broad in scope it does not only use to promote marketing over the internet but also helps in marketing as well through e-mail and wireless media. The purpose of the study is to emphasize the concept of e-marketing. The research method of this study used the secondary data listed in different databases of books, research papers, and related articles of e-marketing available on the Internet. The present study has been undertaken to describe the present status of e-marketing in India and examine the challenges & opportunities of e-marketing in India.