Published Paper Details:

Rural women in India play the important roles in economic and social aspects of the home as well as to the society. But the recognition for the efforts taken by rural women is not given in the society. Particularly in rural area in India, women are involved in the farm activity more often. Also, rural women paly the very important role in the house to make major decision related to the household activities. They influenced more on purchase of the essential and household items. So, it is very important for the manufacturer and retailers of the goods and services needs to understand the women purchase behaviour. Promotion plays important role in enhancing the sale of product and services. Advertisement is the one of the promotional activities, which portrays the benefits of the product in interesting way to create the attention of the customer towards the brand. To reach more customers, marketer needs to understand the expectation of the customer towards the advertisement. In this paper, the researcher wants to study the expectation of the rural women in Tirupur district towards the advertisement. With the objectives in mind, the researcher has developed structured questionnaire and used descriptive research method to conduct the research. The data collected through convenient sampling method to collect data and used SPSS to analyse the data.