Published Paper Details:

Malaysia's service industry, including tourism, has been booming since the mid-1990s. Significantly, the tourism industry has grown significantly since 1970, with a significant increase in foreign exchange revenue, employment opportunities, and potential tourism attractions. The expansion of Malaysia's hotel industry has stimulated the growth of the country's tourism industry, owing to increased availability and hosting opportunities, food, drink, and other services. This trend puts the hotel industry's ability to please customers in jeopardy. The study's aim was thus to boost quality service standards and related factors in Malaysia's tourist hotels. The Theoretical framework shows interlink between the quality of service and the variables that directly influence the quality of service delivery The hospitality industry in Malaysia began to grow early on, but it was largely state-owned. Also, we will study the future scope and This study suggests recommendations that good management practices be implemented because they play a significant role in ensuring service quality, and that before designing a service or product, guests' expectations should be understood in the end we will summarise the conclusion.