Published Paper Details:

Customer satisfaction and impact on sales is undertaken at Universal automobiles & dairy products company, it is an manufacturing brand that pioneered the concept of spring and literally created the spring category in India, manufacturing has emerged as one of the distinguished escalation sectors inIndia. The main objective of this study is to determine the impact of customer satisfaction on sales of the company, to understand the satisfaction level of the customers of the company, to develop product standards based on customer satisfaction finding and to understand the expectations and requirement of customers of Universal automobiles & dairy products company. The research methodology adopted is descriptive, this study is completely based on primary data, and data have been collected through questionnaire. Sample size is 100 customers of Universal automobiles & dairy products company, and method is simple random sampling method is used for the study.