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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Paper Title
CONSUMER PERCEPTION ON GREEN MARKETING IN KERALA
Authors
A V VINI, Dr R SINDHUJA VLB JANAKIAMMAL COLLEGE OF ARTS AND SCIENCE, COIMBATORE
Keywords
environment, economic development, environmental awareness, environment friendly goods.
Abstract
The problem that policy makers face in kerala now a days is to effectively and efficiently balance the twin themes of economic development and at the same time minimizing the damage to the environment. Kerala, known for its paradoxical social development not matched to economic development, have extensive environmental awareness .along with this they possess societal and environment responsibility .but Kerala today faces problems like pollution , severe traffic noise, non-availability of pure water, limitations in disposal etc. therefore the keralite want to unravel these problems seriously as they affect their well-being. This green awakening force then to avail the green products. Thus the prominence of green products assumes significance during this context. This paper tries to research the factors which impede the demand for environment friendly products by the population of Kerala.
IJCRT's Publication Details
Unique Identification Number - IJCRT2107302
Paper ID - 209940
Page Number(s) - c601-c607
Pubished in - Volume 9 | Issue 7 | July 2021
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
A V VINI, Dr R SINDHUJA VLB JANAKIAMMAL COLLEGE OF ARTS AND SCIENCE, COIMBATORE, "CONSUMER PERCEPTION ON GREEN MARKETING IN KERALA", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 7, pp.c601-c607, July 2021, Available at :http://www.ijcrt.org/papers/IJCRT2107302.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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