Published Paper Details:

This paper intends to find out the impact of reality shows in television channels on the youth. In this purpose four Telugu Television channels have been selected and youth of three areas of Visakhapatnam district in Andhra Pradesh state have been considered for data collection. These three areas are urban, semi-urban and rural. The youth in these areas have been considered by a stratified random sampling method, and the perceptions of the youth on impact of reality shows have been gathered through a standardized questionnaire. The results of the study indicate reality shows are providing very good business to the producers of the shows. There are many ethical issues related to these reality shows, which are not getting discussed in public. These issues may have diverse effect on the contestant and on viewers. These shows encourage a ruthless and inhuman competition among its contestants and convey in the society especially in the minds of children of impressionable age that for survival one has to be cruel, merciless and emotionless. These shows actually justify a brutal and selfish competition in the society that is totally contradicting modern human values in the age when we claim to be heading towards peaceful co-existence.