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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 5 | Month- May 2024
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Published Paper Details:
Paper Title
A STUDY OF LEAD GENERATION PROCESS FOR ECLM AND SAFTRA KIOSK
Authors
Dr. Swapnil Undale, Dr. Harshali Patil
Keywords
B2B Marketing, Lead Generation, Qualitative Research, Content Analysis
Abstract
This paper presents the qualitative study of the lead generation process. The finding suggests that the network issues and technical issues related to connecting with potential customer has bigger impact on the lead generation process. Similarly, the availability of potential software for the demonstration of the product on remote online basis is also affecting the acquisition of the customer. It is also found that there is inter and intra departmental communication gap in the organization which leads to possible misconception about the amount of information needed for generation of lead and acquiring the customer. The findings also provide foundation for the improvement of the lead filtration system of the organization.
IJCRT's Publication Details
Unique Identification Number - IJCRT2106308
Paper ID - 208674
Page Number(s) - c544-c547
Pubished in - Volume 9 | Issue 6 | June 2021
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr. Swapnil Undale, Dr. Harshali Patil, "A STUDY OF LEAD GENERATION PROCESS FOR ECLM AND SAFTRA KIOSK", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 6, pp.c544-c547, June 2021, Available at :http://www.ijcrt.org/papers/IJCRT2106308.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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