Published Paper Details:

Savings can be known as the cash or physical products set aside for future use. An Investment is an asset acquired or invested in to build wealth and save money from the hard-earned income or appreciation. The present study aims at investigating the percentage of salary saved by households, factors affecting the saving behaviour, and types of savings by households and determinants of the saving behavior of the rural households in the district of Trichy. The data of 136 sample households has been collected from rural households. This paper investigates the factors behind what determine household saving behaviour. An individual and a consumer is led by their culture, their social class, their membership groups, their family, their personality, their psychological factors, etc.. In my study size of 136 was drawn from the population using the descriptive sampling techniques. The results ultimately reveals that the age of the head of the household, gender, income and expenditure are significantly influencing the saving behavior in the entire study area.