Published Paper Details:

The Project explains the influence of mobile marketing and its effect among the youngsters in Chennai. The youngster uses mobile phones have increases opportunities for marketing people to promote their product using mobile phones Mobile marketing attract the youngsters due to the improvement in technology and knowing all the trends in their day today life. This is thanks to the rationale that they get to understand about each product and services on their phones via sms, emails, various apps etc. The increasing trend of mobile marketing is accepted by the people. Nowadays youngsters want to know the current trend and new product launched by the companies. Mobile which is a very personal device is helping them a lot in knowing all about the developments and the popularity of mobile phones has resulted in mobile-based advertising and promotions that mainly target the youth. By the help of the study helps different perspectives of people towards mobile marketing is clearly understand.